When it comes to workout plans, we look for two things in particular: Convenience and effective results. Whether it is by belonging to a gym or purchasing the latest Jillian Michael’s workout DVD, most people want results that are wow-worthy and a plan that fits right into our hectic schedules.
As a new personal trainer, you might be wondering what your niche should be, as well as how to develop a client base. Sometimes the easiest way to get started by turning to the web. It’s simple, convenient and fast -- just what your prospective clients are seeking! Take a look at these simple steps for becoming an online personal trainer.
Step 1: Earn your certification
Easy enough, right? If you want to maintain a successful and reputable online personal trainer business, you need to have the right certification. PT Academy can help you earn your certification at your own pace. Staffed by expert personal trainers and guaranteeing interviews with some of Australia’s top gyms and fitness facilities, PT Academy offers basic Certification 3 and 4 courses as well as additional continuing education courses like strength training and business skills just to name a few.
Step 2: Become a digital marketing guru
The best way to make your presence known online is to have the right marketing plan. Become involved in everything digital and you can be on your way to success. Here’s some tips:
- Create a website: By using a simple website design service like Squarespace, you can create a clean and polish website that showcases your personal training and movement services. Be sure to include adequate information about you and your background, your specialties and videos demonstrating some of your services. Your website should also include a contact form for anyone interested in employing your services.
- Take advantage of social media: Advertise your online personal training services on Facebook and Twitter. You can even engage with others and generate buzz through your own business page!
- Learn all the tech skills you can: You are your own boss, which means you tend to wear more hats. From graphic design to video editing, you will want to dive right into learning all you can about website design so that you can stand out from the crowd. LinkedIn learning has an extensive library of resources available to users from Microsoft office skills to project management and everything in between. Don’t forget to take notes!
Step 3: Determine the type of clients you want to train
Everyone excels at something special. When it comes to a successful online personal training business, focusing your services on your strengths is a key to success. For example, if you focus your movement and training services on weight loss, offer a service that allows men and women to lose ten pounds in a month. Want to focus on new moms? How about ways to lose stubborn belly fat after giving birth? Providing a unique and specific service online allows you to stand out from the competition and gives you originality.
Step 4: Create a template for your services
When you find interested clients, it is important to have a business template in place and a plan that can be individualized for each client’s needs.
- Create a questionnaire to identify client needs: Through a service as simple as Google Forms or SurveyMonkey, you can create a questionnaire for clients to fill out. That way, you can better understand their needs and work hard to fulfill them in the future. Getting constant customer feedback is important for growth and improvement.
- Compile a video library: The more visual resources you provide on your personal training site, the better idea clients will receive in regards to how your services can benefit their workout plan. When recording workout videos, make sure you have minimal sound, decent lighting and focus on a variety of topics like nutrition, 30 minute exercises and cardio workouts to name a few.
- Have printouts available: For prospective clients that are always on-the-go, make sure you have printable workout plans in PDF or word formats so clients can print them at their convenience and workout virtually anywhere, anytime.